Analytics can show whether visitors find useful pages and complete intended actions. A thoughtful setup minimizes personal data and helps the agency make a specific improvement.
Start with the reader’s real question
Define a small set of events, exclude form contents and identity data, use appropriate consent controls, and document each tool and purpose.
Build a process your agency can maintain
Analytics configuration and consent obligations vary. Review provider processing terms, retention, cross-border transfers, and current legal guidance.
Put the guidance into practice
Inspect event payloads in test mode and confirm that no names, emails, phone numbers, or free-text messages are being sent to analytics.
Take the next step
Put your agency workflow in one place.
Explore the CRM and website builder with sample information in a private, time-limited demo workspace.