Customer feedback can help an agency understand service quality and help future customers evaluate their experience. Requests should be neutral and respectful.
Start with the reader’s real question
Choose an appropriate service milestone, ask all eligible customers consistently, and provide the same simple review route. Thank customers without scripting their opinions.
Build a process your agency can maintain
Follow review platform policies and applicable advertising requirements. Do not offer rewards for positive reviews or reveal policy details in a public response.
Put the guidance into practice
Review the current request wording and timing. Remove pressure, ensure broad consistency, and train staff to respond without discussing private matters publicly.
Take the next step
Put your agency workflow in one place.
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